It is an example of commercialization of literature. It had to happen one day. Music was commercialized many years ago, now the way is paved for the books. Such a promotion, that even in the prime-time news you can see a plot about that agiotage at the shops, about queues, and crazy ******** with their parents. and all that toys, stickers, games linked with Harry Potter... Alltogether that makes other parents to think "huh, well, my *** is sitting at the PC all day, I always wanted him to read some books... but what could I give him? Now I feel I know!" So I think that most of parents do not give a fuck of how wack Harry Potter is, they are just happy that ***** is reading at least something, not understanding that reading bullshit is the same useless **** as just kicking dicks around. That is the base for such commercial success - parents want to buy it.