Agreed. Cena is great for the company. They make a ton of money off his back. The thing I don't care for is the aforementioned unstoppability. Even Hogan in his prime would take a huge-ass beatdown in order to sell a feud, and angle. Cena wins every damned match. Big, small, handicap, injured, hopping on only one leg while blindfolded and tied to a rabid goat...no matter what Cena always wins. I think if creative doesn't know any better, the wrestler should be able to take a step back and say "hey, what about this...maybe I lose one or two to make this guy look worth my while"...sell a few of HIS t-shirts for once? It's a weak-ass predictable way to market the company, and hearken back to the days of "******" wrestling, when the **** had a superhero. Oh, and I'm not down on everything Cena does...his work with Make-a-wish is phenomenal.:glugglug: