Here is what I think about the whole "Cyber Sunday/Jericho" thing...
WWE is really good at getting people's hopes up.
This is (IMO) a way to do that in a sense. What I mean is, this is probably an advertisement for Cyber Sunday, hands down. There are, from what I can see, Jericho-ish things going on/being said in the promo though. This is going to build up hype for Jericho and get people excited (as you can already see in this thread). WWE will show these teaser ads, but finally show the full advertisement in the near future and reveal that it is, in fact, for Cyber Sunday. This will piss off the fans a little bit, as it is not a Jericho promo. People will start to be like "Fuck this, I wish it was for Jericho's return" but the hype will still remain. Skip ahead a little bit, possibly to Cyber Sunday (ironically)...guess who shows up.
Welcome to...RAAAAW...IIIIIIS...JERICHOOOOOOOOO
Fans caught off guard? I hope so.