TNA Reaches Deal With A Major New Sponsor
TNA ENTERTAINMENT ANNOUNCES PARTNERSHIP WITH DIRECT AUTO INSURANCE AS EXCLUSIVE PRESENTING SPONSOR. TNA ENTERTAINMENT, LLC and Direct General Corporation, both headquartered in Nashville, Tennessee, announced today that Direct Auto Insurance will be the exclusive presenting sponsor for all TNA's live events.
The partnership, which will run through July, 2012, provides Direct Auto with promotional rights to all of TNA's multiple events, including their flagship television program IMPACT WRESTLING (Thursdays, 9pm ET/PT on SPIKE), billboard sponsorship and exposure at all TNA pay-per-view events as well as more than 50 of TNA's IMPACT WRESTLING WORLD TOUR live shows held in the U.S. Direct Auto will also sponsor TNA's "Coastal Chaos Caribbean Cruise," slated for December.
"We have had the pleasure of working with Direct Auto Insurance on a number of our live events over the past several months. The experience has been rewarding for both of us and the announcement today expanding that relationship to a national presenting sponsorship is incredibly exciting and a true win-win. Many of our fans and our wrestlers are already Direct customers and we are sure many, many more will join them in the coming months," said TNA Entertainment Chief Marketing Officer Al Ovadia.
As the exclusive presenting sponsor, Direct Auto will be incorporated into all promotional and advertising materials supporting each event, including TV and radio advertising, in-arena and in-studio exposure and exclusive "meet and greets" with IMPACT WRESTLING Superstars who will be appearing at Direct Auto Insurance offices.
Direct Auto Insurance will also be featured in all related marketing materials, on tickets and throughout digital media platforms. "This partnership has already generated a great deal of excitement throughout the Direct Auto Insurance organization", said Peter Tahinos, Senior Vice President of Marketing at Direct Auto.
"The TNA sponsorship gives us tremendous brand exposure to a passionate, loyal fan base that can truly benefit from the products and services we offer. We're also looking forward to bringing the Superstars of IMPACT WRESTLING closer to their fans with live ‘meet and greet' opportunities at many of our Direct Auto Insurance offices."
The partnership will also include exposure in 52 episodes of IMPACT WRESTLING, as well as multiple 30 second commercial units during SPIKE's broadcast, each featuring the Superstars of IMPACT WRESTLING. In addition, Direct Auto Insurance will be featured in-program over the coming year with a special 30 second segment entitled the "Direct IMPACT of the Night."
Direct Auto Insurance will support the partnership with additional exposure in all of their 386 stores, across all web and digital platforms. Exposure includes live radio remote broadcasts to coincide with in-store appearances by TNA Superstars, as well as billboards, radio spots and in-store posters. Direct Auto Insurance will also be present at all TNA events to meet with fans and provide free quotes on car insurance.
About Direct General The Direct General group of companies is an automobile insurance provider that helps consumers get and keep car insurance. Direct provides consumers with the flexibility to determine when and how they pay their premiums. The company also helps insure drivers with weak or non-existent credit histories, who have experienced a lapse in coverage, or who have marginal or troubled driving records. Direct General has close to 400 offices in 12 states (AR, FL, GA, IL, LA, MS, MO, NC, SC, TN, TX and VA). For more information, visit
http://www.directgeneral.com.
