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By Rob Burnett 7 Comments
Tottenham star Gareth Bale applies to trademark 'Eleven of Hearts' goal celebration logo
17 Jun 2013 12:08
The PFA Player of the Year and Young Player of the Year could earn £3m a year if the application to trademark his celebration is successful
Heart of gold: Celebration trademark could earn Bale £3m a year
Michael Regan
Tottenham winger Gareth Bale has applied to trademark his 'Eleven of Hearts' goal celebration into a logo that could earn him £3m a year.
The PFA Player of the Year and Young Player of the year winner has filed an application to the Intellectual Property Office (IPO) to trademark a logo which copies the goal celebration gesture he makes every time he scores, with a number 11 - his shirt number - inside the heart.
The 23-year-old netted 31 times last season for club and country and the celebration has become synonymous with the Spurs star. He first used it in 2010 and revealed afterwards that he did it as a gesture to his childhood sweetheart Emma Rhys-Jones.
A decision will be made on the application in the next two months by an independent tribunal on whether Bale can trademark the logo, but if he is given the go ahead it could earn him £3m a year, according to Nigel Currie, director of sports marketing agency brand-rapport.
He said: "The possibilities are huge for Gareth Bale. Once he has that right he can cash in on it and become a more well-known player.
"A third of his overall income could be made from his image rights, potentially up to £3million a year."
Real Madrid target Bale isn't the first footballer to try to cash in on image rights, with David Beckham famous for doing so, but the 'Eleven of Hearts' logo could be massively
Draw something: Bale's applied for 'Eleven of Hearts' celebration logo
According to the IPO website, Bale has applied to trademark the logo for use on clothing, footwear and headgear as well as jewellery.
He has also applied to use the logo on leather goods, and "animal skins, hides; trunks and travelling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery."
Bale follows footballing stars like David Beckham in setting up brands to cash in on his image rights.
"Beckham does various things for various brands, but having this logo gives you the opportunity to use it as the brand image," Currie added.
"It can appear on any sort of product he wants, so it has massive potential.
"Once you have got something that is readily identifiable with the person and has the potential to be seen by millions every time he scores a goal, then it becomes more and more recognisable globally."
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