I denied this weeks ago but now I think the only possibility is that Michael Cole is going to be the Raw anonymous General Manager, it's the only reasonable explanation to why they would extend this horrid storyline so long. I mean, what's the payoff? Are they trying to build up Swagger as a credible star? I really doubt they'd waste like 6+ months on him. The only feasible explanation is that they are turning Cole into an ultra heel to make him a GM even though this scenario lacks continuity, that's the only way I see this paying off. Besides continuity seems to be something non-existent in WWE, Vinny Mac is suppose to be dead, or seriously injured like 3 times already, isn't he?