fiat has owned ferrari since the 70s 9or even earlier?), and thankfully have kept their hands off it... with the exception of the new california, which is built on the same platform as the vastly cheaper and staggeringly more beautiful maserati gran turismo.
ford's ownership of jaguar was a fucking disaster, producing one turd after another, and never making a profit. the indians can only go up from here, i wish them luck.
to get back to the subject of porsche: the german press is already talking about a shared car (a 4-cylinder) as a VW sportscar/entry level porsche, and there will be a new porsche SUV based on the audi Q5. porsche already sells VW's 6 cylinder engine in the cayenne, and VW diesel engines are available in european cayennes as well. a porsche GTI is not as much of a stretch as you might think.
they call this platform engineered crap 'progress', but it's really just cost-cutting. one must bow down to economic realities to survive, perhaps; but i think it's sad. how long before only paint and a badge differentiate all cars from one another?
FIAT didn't acquire a majority stake in Ferrari until the late 80's, as best I recall. And even then, they continued to (as I stated) let Ferrari be Ferrari. The brand has not been at all devalued by FIAT's near total ownership of the marque.
As for Jaguar, it was swirling around the drain when Ford outbid GM for it in 1990. And to say that Jaguar did nothing more than produce one turd after another ignores the full truth. I still have an XJS produced in the late 80's. And I have a 2005 XK8. The XK8 is world's ahead of the XJS in terms of quality control. I got one of the rare XJS's that wasn't a POS. But compared to other cars of that time, it wasn't what it should have been in terms of quality.
That is the most important thing that Ford's Six Sigma style production methodology did for Jaguar. From a company that was a rolling joke when the J.D. Power rankings came out, to now being at the top of the chart is a huge acomplishment for Jaguar under Ford! But Ford's biggest mistake was (again, as I stated) not letting Jaguar be Jaguar. Ford wanted to push Jaguar into a mass production model that did eventually devalue the marque (the X-type/Mondeo knock-off). Though designed under Ford ownership, the new XF seems to address that. That and dropping the much unloved X-type (though they should come up with some sort of entry replacement, IMO). Add to all of that an F1 project that cost Ford hundreds of millions of dollars in losses.. when Jaguar's racing heritage was solidly at Le Mans, not Monaco.
Having Nigel building a Jaguar or Aston, Giuseppe building a Ferrari or Guenter building a Porsche does add
something to the cachet of these marques. But as Porsche had shown (up until quite recently), to make money and survive, any company also has to ring the cash register. And Porsche has done that like no other, at the race track (probably the only auto maker that actually makes money from its global racing operations) and on the street.
Porsche has been talking about a common race engine architecture that would apply to everything from F1 to Le Mans to Indy Car. Overlapping performance specs on road cars or on the race track is just a waste of money and resources, IMO. A platform is just a base. What is added to the base is what differentiates it from other variations. So again, as long as VW lets Porsche be Porsche, I don't see a need to worry. And I say all of that as I respect Porsches, but I'm not really a Porsche fan.
:2 cents: