I put it on my chest for sore muscles after a day of snowboarding, which btw a portly 30 year old man has no business doing. My nipples were on fire for about 45 minutes. My wife just laughed at me the whole time.
I actually had to use it again last night and the wife made sure to tell me to keep it away from the nipples.....she thinks shes funny.
Oh, and the "warsh" thing in Ohio is funny and very true.