On December 13, 2004, EA Sports announced it had secured exclusive rights to the NFL and its players' union for the subsequent five years, precluding any other third party from selling a football game using NFL players, teams, stadiums or other licenses. This was recently extended until 2012
This exclusive license has put an end to competition in NFL video games and, some, like Gamespot, have suggested, this gives EA less incentive to maintain quality and a greater opportunity to increase prices
there is no competition from other sports companies (like 2K! who made 1,000,000% better football games than rugrats cartoony looking players on Madden by EA) and that competition makes you UP YOUR GAME each year to the fans who want something new,innovative in their games.In 2004, Sega signed a deal with Take-Two Interactive in which Global Star Software (Take-Two's low-price unit) distributed and co-published all titles in Sega's ESPN franchise. As a result, ESPN NFL 2K5 was priced at $19.99 the day it shipped (versus the typical new-release price of $49.99). This earned it a wide audience among more casual football fans on the PlayStation 2 and Xbox. It was also the first time that the series managed to grab a significant chunk of market share over the competitor, the Madden NFL series.
However, in December 2004, EA signed an exclusive agreement with the NFL for an undisclosed amount of money, making Madden NFL the only series allowed to use NFL team and player names. [2] Comparatively, the NFL signed a similar six year exclusivity deal with Visa Inc. worth $400 Million. [3] EA also signed an agreement with ESPN to become the only licensee of ESPN's brand in sports games on all platforms. This was an immense blow to Sega's franchise in their MLB, NBA, and NHL series. Now free from the threat of 2K's $20 pricing strategy, EA reverted back to charging full price.
or they will finally start putting a GOOD product out there.The NFL 2K series was introduced by Sega for its Dreamcast to address EA Sports's decision not to publish the Madden NFL series
The other football game I play is Tecmo Bowl Kickoff on my Nintendo DS. Thats always been a fun game. It does not have the NFL license or the player names but you have the option to rename all the teams and players. Even move the teams to the cities that you like.
The NFL should have never made that deal with EA. I know it was made out of greed. But I still think it was a pretty shitty thing to do.
Personally,I stopped buying them after '01.
I noticed that when I rented the '02 version made that defense tougher,and it was a little harder to score and generally move the ball.I liked the franchise mode and I've always felt that the off season wheeling and dealing is what made the game fun. I was at a point that I actually liked doing that stuff more than actually playing games.Oh,and I really hate that there seems to be way less players with a 90 and above rating,but I guess that truly reflects that overall mediocrity of the league.
So to answer your question,no, there is no reason for a new Madden game.