Oh, boy, a grammar question for the grammar tutor!
As several have noted above, the presence or absence of the apostrophe determines whether the "it" refers to the **** of the time. However, since we, as viewers, only hear the spoken words, and we haven't actually seen the script, we don't know for sure whether there is an apostrophe. The originator of this thread has stacked the deck in favor of "the ****" by leaving out the apostrophe.
Personally, that's the way I've always interpreted it anyhow. It never even occurred to me that the "it" could refer to time, and when I first read the question, I didn't understand, until I realized that the statement could be interpreted homonymously with an apostrophe. But really, it sounds pretty stupid that way. Very unsophisticated: "Hey, Joe, it's time to sell the ****." Compare that with, "Joseph, the **** has reached its time. We must sell it now." The first interpretation is not consistent with the cultured, pompous vocal quality of the speaker in the commercial or with the commercial's implied snob-appeal. So I will go unequivocally with "the ****."
"Hey Joe, where you goin' with that bottle o' **** (which maybe or maybe is not before its [sic] time) in your hand?
and the answer...
"Gonna have a *****, thanks to my just-declared ex-old lady, now that I've found her messin' around with some Paul named 'Masson'"
There is no such thing as its'
it's = it is
its = possessive
That **** is ****, just like most of the whine in this thread. Mine included.
Meh...I'll give your punography a 6.5. Pun shouldn't appear to be ****** and in search of humor or else it's just not punny.:******:
1. punography
A word to describe the cutesy names given to retail establishments that generally have a highly specialized good or service.
Bill drove by the new strip center and noticed the hair salon, "A Cut Above," the Italian restaurant, "When In Rome," the pet store, "Paws R Us," and the opthamologist's office, "Here's Looking at You!"
"I **** all this damn punography," he said with disgust and drove away
Its me of those things that just by hearing it you can't tell, you gotta read it to be sure.
like - A&E, its/it's time, well, spent.