Because physical attraction IS important. (I'm not saying it's the only thing that's important, because it's not. For me at least a woman needs more than that.) Anybody that tells you otherwise is probably lying. This entire website and messageboard is a testament to that. Look through the favorite babes section of this messageboard. There isn't a lot of ugly women, is there? There's a reason for that. Now a lot of people probably end up settling for less, but it's not because of choice, because if there was they were people would end up with up with more attractive women all other things being equal.