I noticed McDonalds is trying to brand themselves as fancy. It's called typecasting and you're in too deep. Just keep slinging the same crap, you've made it this far. No one is going to take you super serious, and thats OK. You're McDonalds.
But they are, in fact... fancy.
You've probably seen the videos and news stories about McD's having totally different, higher class menu items in certain countries.. and if you follow the money trail to the farmers and ranchers, they spend incredibad crazy amounts of money on the potatoes and meats. The coke guys come in and check the machine, personally. They are pretty fancy. Under the hood.
I mean, granted.. their menu is oversimplified until recent years.. so changing our perception of them is damned near impossible, I mean.. unless they pull all their stores out of the 'low income' areas and start slingin' way more hoity toity crap.
*shrugs* I dunno, man. I just respect the 'automata' behind the scenes, but they never pushed the idea that they were so high maintenance into the public arena, they just went for the fast food vibe and.. it backfired after the supersize-me-era.
