Will E Worm
Conspiracy...
Music Downloads Not Hurting Industry, Says Study
With the release of a new analysis of 16,000 European music consumers, those on the side of piracy have evidence to back them up.
A few findings of the study — conducted by Luis Aguiar and Bertin Martins using Nielsen “clickstream” data, and released by the European Commission Joint Research Centre — confirmed assummptions: attitudes differed by country, and piracy definitely affects off-line music sales.
But one was startling: illegal music downloads, they discovered, had essentially no effect on the number of legal music downloads:
Perhaps surprisingly, our results present no evidence of digital music sales displacement. While we find important cross country differences in the effects of downloading on music purchases, our findings suggest a rather small complementarity between these two music consumption channels. It seems that the majority of the music that is consumed illegally by the individuals in our sample would not have been purchased if illegal downloading websites were not available to them. The complementarity effect of online streaming is found to be somewhat larger, suggesting a stimulating effect of this activity on the sales of digital music.
Specifically, the study found that legal purchases would be about 2 percent lower without illegal downloading available—meaning, yes, illegal downloads boost legal downloads. Their conclusion: people who download pirated music mostly do so for tunes they wouldn’t have ever spent money on. The positive effect of streaming was even larger.
Other findings include:
Women and men stream music about equally but men download more.
People with higher education levels stream more music, but income does not affect streaming levels.
Spanish people click on illegal downloading sites 230% more than Germans, with Italians coming next at 134% more than their neighbors to the north. The study’s authors speculate that these differences could be due to cultural differences and/or economic situations in the countries involved.
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:clap:
Anyone can go to a site like youtube and listen to anything they want.
Also, anyone can sell or give away their copy of whatever they bought. A few downloads is not hurting any of these multi-millionaires.