That's all well and good, but in the barrage of pointless ads, they haven't once identified any of Vista's alleged problems, nor have they told us a single cool thing that Macs do that PC users can't. The core of their strategy is "if you use a PC you're a nerdy looking guy in a suit, if you use a mac you dress casually and have your hands in your pockets." That's really appealing to intelligence of your audience.