Gap's new logo

[lurkingdirk]

Oh thanks be praised. It's as beautiful as vomit.

:wtf: Who the hell did they hire for this shit?

Discuss the quality of this new logo. Or don't. Honestly.
http://s-ak.buzzfed.com/static/imag.../13/new-gap-logo-yikes-8606-1286384659-16.jpg

 

[emceeemcee]

looks like an insurance company or financial institute logo


what are they trying to say?

 

[roronoa3000]

squares are expensive now

 

[darkwarrior3007]

What's wrong with it?:dunno: It's simple, just like the old logo.

 

[BellaBellini]

Wow, that will take some getting used to. Working at Gap kids was my first job when I moved to Canada. Fun times;p

The font is much better than the old logo though.

 

[lurkingdirk]

You like the font? It's so...standard.

 

[shayd]

Wonder what the impetus for this was.

 

[YumiYumi_1988]

looks like an insurance company or financial institute logo

This

 

[Death-Proof-69]

why did they feel like this was necessary? ah well, i don't shop there and that will do nothing to persuade me otherwise :2 cents:

 

[lame_excuse]

New logos are necessary. Get on with the times!

 

[HELLRAISER]

I wish Gap paid me a gazillion dollars to come up with a new logo for their co.

 

[Death-Proof-69]

New logos are necessary. Get on with the times!

true, but it should retain some semblance to the original, easily recognizable logo...something like a slight '3-D' edge and some flashier recoloring would have been better, a noticeable difference yet still easily recognized as GAP, the clothing store...now it looks like Gap Generic Investing Firm in my opinion

 

[Spleen]

Gap now looks like a telesales company. Well done, advertising.

 

[ForumModeregulator]

yes, this new logo was officially designed using Microsoft Word...

If Donald Fisher was still alive, this probably wouldnt have happened...
Sounds like a lot of people are really hating the new logo, and they've started a kind of "what the public wants" sort of contest for a new design...

 

[larss]

Looks like a logo for computer software company, not a fashion store.

 

[LukeEl]

The Gap is a front for one of the biggest Satanic cults you could ever believe! Now I said too much.