Fucking's most famous feature are four traffic signs with its name on it, beside which tourists still stop to have their photograph taken, owing to the identical spelling to a form of the English-language profanity "fuck". One version of the sign, featured the village name, with an additional sign beneath it, with the words "Bitte — nicht so schnell!", which translates from German into English as "Please — not so fast!"[10]
British and American soldiers who were based in nearby Salzburg noticed the name after World War II, and they began to travel to the village to have their photos taken beside the signs whilst striking various poses. The local residents, the Fuckingers, were considerably bemused as they had not previously been aware of the meaning of their village's name in English.[5] Since then, the number of visitors to Fucking has increased, with the occasional visit by a tour bus.[6]
The village is especially popular with British tourists; as a local tour guide explained, "The Germans all want to see Mozart's house in Salzburg, the Americans want to see where The Sound of Music was filmed. The Japanese want Hitler's birthplace in Braunau. But for the British, it's all about Fucking."[11] Augustina Lindlbauer, the manager of an area guesthouse, noted that the area had lakes, forests and vistas worth visiting, but there was an "obsession with Fucking". Lindlbauer recalled how she had to explain to a British female tourist "that there were no Fucking postcards."[12]
