This is not a product brand but a pseudonym.
So in my opinion, it is therefore not within the laws concerning the DMCA (Digital Millennium Copyright Act).
Even the concepts, unless deposited, are not entered in this principle.
I refer in particular to Joymi begins to make massage videos similar to Hegre-Art style.
At least in France and in Europe in general, this would not be debatable except to trademark the idea and the name previously.
It goes without saying !
As for the relationship between Mary and Petter, it's been a while that I suspect the same thing.
Perhaps there he has a question of royalties behind this behavior to want to disappear a particular model. :dunno:
Rudy Beaugendre: http://www.rudybeaugendre.com/