Looks like egg sales are low......all this 'super food' stuff is pure marketing. There are health benefits from eating most kinds of natural, unprocessed foods, so a balanced diet is more important at the end of the day. Eating 1 kind of food lots doesn't make you Superman, so it's not a super food!
I also like how it makes no mention of choosing between free range and caged eggs. How cares where they come from as long as they taste good eh?! Bottom line, its all about the money. Ka-ching!