Me personally, I don't like the taste of ******* yet I still continue to ***** it. ******* isn't exactly the best tasting beverage, I can name ten other beverages that taste better than **** or hard ******. I've never taken a shot of ******* and proclaimed that it was the tastiest ***** I've ever had. I guess I just ***** because I have to, just something that you do. Anybody feel the same way?