originally, the Wisconsin town was known for its fudge. The business was so good it was internationally known, There were orders coming in from all over the world. Not to cheap the customers, the business leaders got the biggest and strongest to put as much fudge in the packages as possible. those packers were the nucleus of the professional football team that formed in the 1930s. Over time, the Fudge Packers had their nickname shortened to "Packers"