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continuedNew York Times to charge for online content
The New York Times announced plans Thursday to charge the most frequent users of its website for access, drawing mixed reactions among media analysts on its odds of succeeding.
The plan, which begins March 28 for U.S. readers, marks a new effort by one of the nation's best-read newspapers to ensure its viability in the digital age. It follows similar efforts to build pay walls by the Augusta Chronicle in Georgia and the Dallas Morning News.
The Times, which has a Sunday circulation of more than 1.3 million and has more than 30 million monthly visitors to its website, becomes the biggest non-business newspaper to attempt charging for access. The Wall Street Journal and Financial Times have long required digital readers to pay.
Pay walls are going up amid growing concern over the future of newspapers. Combined print and online advertising revenue for newspapers slid 6.3 percent in 2010, reaching a 25-year-low, according to the Newspaper Association of America.
'Important step'
"It's an important step that we hope you will see as an investment in The Times, one that will strengthen our ability to provide high-quality journalism to readers around the world and on any platform," Arthur Sulzberger Jr., the Times' publisher, wrote in a note to readers.
If this proves to be successful for the times, you can bet that other msm sources will follow along if there are earnings to be gained.