It's funny.... I've always like tattoos in general and met several ladies with some - my mother even has one - but always thought I'd never go physically for a heavily tattooed lady, as I love the female form and was convinced I wouldn't want to it too "covered up." Then I discovered Christy Mack - sleeves, sailboat and all - and crushed massively for her. Then I started thinking that maybe I did like an inked girl, but certain areas with tattoos on would turn me on. But then I realized I think Bonnie Rotten looks fucking brilliant, and that blew that theory out of the water too.
I think with tattoos personally in terms of looks I think it goes along with a lot of body augmentation in that it depends on the girl. Some girls I prefer with either blonde or dark hair and when they go the other way for a change I think "not on you, love." Similarly in the past I've not been interested in a girl until she went the other way and I thought "wow, that's done you a world of good." Skin tone the same, some girls suit a tan, others I prefer pale as snow. It's the same with tattoos, I think some will suit them and others won't.
In terms of the bigger picture I do love tattoos when there is a story and some meaning behind them. My best mate got some crap put on his arms just because he thought it "looked cool" and I just thought that was pretty shallow. But then, he's a pretty shallow guy. I've spent ages deliberating what to have for mine because I want it to really mean something.