Unilever is threatening to pull its advertising from digital platforms that it says have become a "swamp" of fake news, racism, sexism and extremism.
The ******** warning to digital platforms such as Google (GOOGL) and Facebook (FB) will be delivered at an advertising conference in California later on Monday.
"We cannot continue to prop up a digital supply chain ... which at times is little better than a swamp in terms of its transparency," Unilever marketing boss Keith Weed will say, according to a copy of his speech obtained by CNN.
Unilever (UL), which owns brands including Dove, Lipton, and Ben & Jerry's, is one of the world's top advertisers. It has an annual marketing budget of roughly €8 billion ($9.8 billion), and 25% of its ads are digital.
Weed will say that a proliferation of objectionable content on social media -- and a lack of protections for ******** -- is eroding social trust, harming users and undermining democracies.
"This is not something that can brushed aside or ignored," he will say in the speech.
