Bullshitting is an art form. You can bullshit someone without lying to them. It's a fine line, but very doable.
Example: (Salesman to potential buyer): "80% of the time, our product works every time!". Misleading? For sure. Lying? No way. Bullshit? Without question.
A very smart mentor of mine once gave me this little bit of wisdom: "I will never deliberately lie to you. However, you must be very, very specific regarding the questions you ask of me".
Sales is the art of bullshitting....guiding a prospect down a particular path without lying to them but, more importantly, without revealing everything they know unless asked.
My wife often refers to me as a "hired liar". I prefer to think of me as a "hired bullshit artist"....and it truly is an art. The best ones are incredibly successful.