Interesting blog. However if the average Jane or obese Betty has to make sure to take care of herself to be a beautiful girly girl, then I'd say the average Joe and fat Shmoe has to make himself a rock hard chiseled manly man. Why would a woman take a bunch of effort to make herself "beautiful" just to date a slob. Doesn't work that way. As for the guys giving a "average looking" girl a compliment,. What's wrong with being nice to people? If he ends up in bed with her, then he is obviously into her regardless of her looks. If he says otherwise like "pussy's pussy, then he is just telling everyone how desperate and lonely he is and basically will take anything no matter his standards, whatever they may be.
Everyone, no matter if its man or woman wants to be given compliments. Everyone knows what their flaws are and they try to correct or mask them in the best way they can. There is no need for someone to remind them of their situation. Only a real asshole would do that to someone. As far as egos go. If someone has a big ego, then let them. They didn't get that way just by compliments. Someone actually gave them the time of day to think highly of themselves. There's nothing wrong with someone having high standards, and most importantly loving themselves. Only when someone loves themselves as they are then only will they find someone who truly loves them the way they are.
So whether it be an "average looking girl" or a "10" All women are human beings with feelings and want to be accepted, liked and loved just as the "average Joe" wants. If you want a beautiful woman that takes care of herself then you(a man) needs to take care of himself. It works both ways.
Anyway, I could go on, but the blog to me seems it was written by a bitter "average man" who has been rejected and overlooked by women he thought were beautiful at one point but now wants to throw insults at them simply because he has no chance in ever getting in bed, or forming some sort of relationship with them in the future. Probably because they found some hot chiseled manly man" to take care of their needs.
Just my thoughts.