Understand marketing. Where can you find the most people to buy your product? From the place with the most people. Let's say I want to sell a hypothetically named product called,"Reindeer Steaks". I could go to Finland that consumes lots of it. No shortage of reindeer there. The problem is that the reindeer market is limited to X number of people. Everyone eats it so I can't get them to eat any more. Currently there are about 700K Finnish in USA. That's a lot of people that don't have as much access to reindeer as back home. Add to that another 300 million people that have never tasted reindeer and we are off and running. Reindeer burghers at McRudolph's? There may be a market to tap there.